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INTERNATIONALIZATION ...
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INTERNATIONALIZATION OF BUSINESS AND ENTRY INTO EU...
Module 2. Selection and analysis of foreign markets
Lecture 4
Lecture 4
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Lecture 4.pdf
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Previous Activity
Independent work № 1.
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Estimation of factors of micro-and macromarketing environment of activity in the market
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Syllabus
Program
Literature
Basic textbook
Scoring system
Methodical materials for seminares
Methodical materials for independent work
Lecture 1
Test 1. Basic concepts of internationalization
Lecture 2
Is your business ready to export?
Test 2. Assessment of export readiness of goods and companies
Lecture 3
Export strategy of the enterprise as a basis of activity in the international market
Lecture material 3
Independent work № 1.
Estimation of factors of micro-and macromarketing environment of activity in the market
Lecture material 4
Test 3. Primary and secondary research of the potential market
Lecture 5
Test 4. Electronic tools for export and online business communication
Lecture 6
Test 5. Business ethics in export activities
Presentations of "export passports" of countries
Final test