Курс: INTERNATIONALIZATION OF BUSINESS AND ENTRY INTO EU MARKETS

Структура за темами

General
General
INTERNATIONALIZATION OF BUSINESS AND ENTRY INTO EU MARKETS

COURSE DESCRIPTION
The course aims to provide graduate students with the necessary theoretical knowledge and methodological tools to build an algorithm for export activities, enter foreign markets, obtain information about opportunities in the EU market, find business partners, define European rules and requirements, use EU electronic resources for business development; analysis of Ukrainian examples of successes and failures in exports; checking the reputation and reliability of the partner, efficiency of using new opportunities and ability to adapt and develop in new conditions; assessing the benefits of openness and a strategic approach to business development.
Module 1. Internationalization: essence, opportunities and threats
Module 1. Internationalization: essence, opportunities and threats
Module 2. Selection and analysis of foreign markets
Module 2. Selection and analysis of foreign markets
- Lecture 3 Файл
- Export strategy of the enterprise as a basis of activity in the international market URL (веб-посилання)
- Lecture material 3 Тека
- Independent work № 1. Завдання
  Розробка експортного плану. Особливості оцінки рівня конкурентоспроможності підприємства на міжнародному ринку
- Lecture 4 Файл
- Estimation of factors of micro-and macromarketing environment of activity in the market URL (веб-посилання)
- Lecture material 4 Тека
- Test 3. Primary and secondary research of the potential market Тест
Module 3. Information and communication technologies in the context of business internationalization
Module 3. Information and communication technologies in the context of business internationalization
- Lecture 5 Файл
- Test 4. Electronic tools for export and online business communication Тест
Module 4. The culture of business relations in international business
Module 4. The culture of business relations in international business
- Lecture 6 Файл
- Test 5. Business ethics in export activities Тест
Individual task
Individual task
Development of an "export passport" of one of the EU countries of your choice
Final module
Final module
- Presentations of "export passports" of countries Завдання
- Final test Тест