Innovative approaches to customer engagement in marketing
This course explores innovative and practical approaches to customer engagement within the dynamic field of marketing. Students will learn how to identify, attract, and retain customers through creative strategies that go beyond traditional methods. The course covers essential topics such as interactive marketing, customer journey mapping, personalized experiences, and using data insights to build lasting relationships. Through real-world examples and hands-on activities, students will gain the skills needed to engage customers in meaningful, effective ways.
Course Goal:
The goal of this course is to equip students with the knowledge and skills to develop innovative customer engagement strategies that foster strong brand relationships and increase customer loyalty in a competitive market.
Course Topics:
- Foundations of Customer Engagement in Marketing
- Interactive and Experiential Marketing Strategies
- Customer Journey Mapping and Analysis
- Personalization and Data-Driven Marketing Approaches
- Building Loyalty and Retention Programs
- Measuring Engagement Effectiveness and ROI
- Case Studies on Innovative Brand Engagement