Практичне заняття 4 (2 бали) Group project
A company that sells athletic shoes wants to target a new market segment - older adults who are looking for comfortable shoes for walking and light exercise. They develop a new line of shoes with extra cushioning and support, and they create a marketing campaign that emphasizes the health benefits of walking. They also partner with fitness trainers and physical therapists to promote the shoes to their clients. As a result of these efforts, sales of the new line of shoes increased by 25%.
Questions:
a) What is the company's target market?
b) What is the company's new product line?
c) What is the company's marketing strategy?
d) What was the result of the company's efforts?
Group project: Develop a marketing strategy for a selected company or product. Project participants can use various marketing tools and methods to promote the product on the market and increase sales.